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ST加加(002650.SZ)業績快報:2020年淨利升2.90%至1.67億元
格隆匯 02-25 16:52

格隆匯2月25日丨ST加加(002650.SZ)披露2020年度業績快報,報吿期內,公司實現營業收入20.73億元,同比增長1.63%;營業利潤2.14億元,同比增長8.74%;利潤總額2.14億元,同比增長11.10%;歸屬於上市公司股東的淨利潤1.67億元,同比增2.90%,主要系調味品產品結構優化、原材料採購成本控制等原因毛利率提升,以及廣吿費用投放減少、投資收益減少等共同原因所致。

2020年,受全球新冠疫情影響原材料價格波動加劇,快消品行業面臨嚴峻考驗。在挑戰與壓力並存下,公司採取“12345”產品戰略、“1+1”品牌戰略及“6+1”營銷模式,並強化推進“減鹽生抽”、“原釀造”等高端健康系列產品的優化與培育,聚焦大品類中高端產品的投入與研發,取得較為平穩發展。

公司從品牌戰略、品牌定位、市場策略、品宣策略等四大方面,對未來中長期發展進行精準規劃和佈局,為實現可持續發展及高速增長奠定了堅實的基礎。

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