體彩新零售進駐深圳華潤萬家!繼中石化之後,第一視頻(0082.HK)的又一力舉
據最新市場消息稱,第一視頻(0082.HK)旗下體育娛樂業務運營實體方瘋狂體育與華潤萬家擬聯合將首批在深圳120家便利超市及便利店引入體彩銷售終端機,成為其繼2021年1月底成功進入中石化旗下便利店品牌易捷之後的又一力舉。
據悉,中國體育彩票銷售終端已在華潤萬家旗下深圳地區的便利超市及便利店正式啟用,現已入駐範圍包括除了福田區香蜜山V>nGo店外,還有前海公館、浪琴半島、萬象城、招商廣場等位於居民區、寫字樓位置的便利超市及便利店。
公開資料顯示,華潤萬家作為中央直屬的國有控股企業集團,同時也是國內知名零售連鎖企業集團之一,旗下擁有華潤萬家、蘇果、萬家MART、Olé、blt、萬家LIFE、樂購 express、V>nGO等多個品牌,其中V>nGo系其便利店品牌。根據中國連鎖經營協會於去年6月公佈的《2019年中國超市百強榜單》顯示,2019年中國超市百強銷售規模為9792億元,其中,華潤萬家以951億元位居首位。
據此來看,第一視頻的體彩銷售終端業務成功進駐深圳華潤萬家連鎖便利店體系,顯然有助於拓展新客羣,並擴大體彩銷售業務業務規模。
而在此之前不到一個月的時間內,便有市場消息稱,第一視頻的體彩線下銷售終端就已成功進駐中石化湖南加油站附設的便利店銷售體系。據悉,公司預計未來會進一步覆蓋湖南和江西其他城市的中石化易捷便利店。
從中石化到萬潤萬家,由加油站走向社區,第一視頻借體彩銷售終端持續切入全國大型品牌連鎖便利店體系,將助力其業務規模大概率將呈倍增長。不難料見,隨着其體彩銷售終端向全國網絡地持續滲透和鋪開,不斷擴大其所觸達的用户羣體,從而利於進一步強化其構建的體育娛樂O2O生態圈,亦為後續的擴張提供了可快速複製的樣本。
而自2019年9月正式發佈體彩零售戰略以來,第一視頻不斷拓展其線下銷售網絡。據悉,瘋狂體育目前已簽署協議打通中國19家知名便利連鎖店,並計劃開展不少於20,000個體育彩票零售點提供體育彩票銷售服務。
尾聲
第一視頻在本月初宣佈完成重組後,已正式將業務重心轉向體育娛樂業務板塊。另外,預計在順利通過股東大會後,將集團更名為“瘋狂體育”。
今年以來,集團先後落地海南區塊鏈競猜項目、簽約國際職業足球運動員聯合會(FIFPro)未來三年正版IP授權、持續擴展線下體彩銷售終端網絡,不斷擴大體育娛樂生態佈局優勢,且瘋狂體育也持續實現業績自證,推動股價持續上漲。但近日股價出現大幅回落,對於市場的猜測,公司也迅速發佈公吿作出了説明與澄清。
考慮到瘋狂體育身處互聯網體育賽道,細分市場地位及佈局具備領先優勢,此外,由於2021-2022年國際體育賽事大年,未來增長確定性有保障。
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