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英派斯(002899.SZ)與國際柔聯簽署贊助協議 總金額合計160萬美元
格隆匯 02-23 16:39

格隆匯 2 月 23日丨英派斯(002899.SZ)公佈,公司(“合作方”)於2021年2月23日召開第二屆董事會2021年第二次會議,審議通過了《關於與國際柔道聯合會簽署贊助協議的議案》,同意公司與國際柔道聯合會(International JudoFederation,“IJF”或“國際柔聯”)簽署贊助協議,於2021-2024年分四次向國際柔道聯合會支付贊助費,總金額合計160萬美元。

國際柔聯是由國際奧委會正式認可的、國際上最權威的柔道運動管理官方機構,在國際體育事業中具有巨大影響力。

公司此次與國際柔聯合作,一方面對推動國際柔道運動事業的發展具有重要作用,公司旗下產品涵蓋有氧訓練器械、力量訓練器械、健身康體設備、智能訓練設備等多品類體育器材,可以全面滿足運動員的訓練運動需求。

另一方面此次贊助為公司提供了一次在全球範圍內推廣自主品牌的重要機會,有利於公司藉助國際柔聯舉辦的各項重大國際賽事擴大公司自主品牌在國際體育界的知名度和影響力,以此為契機進一步打開國際市場。國際柔聯每年會舉辦60多場國際賽事,並且對其所有賽事都會進行線上直播以及全球電視轉播,賽場內的幕牆看板、電視轉播時滾動字幕、運動員服裝標誌等,都是展示自主品牌信息的平台,可藉此將公司的自主品牌通過賽事的線上直播及全球電視轉播宣傳出去,增強公司自主品牌的影響力。

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