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《公司業績》百盛集團(03368.HK)全年虧損擴大至2.5億元人民幣
阿思達克 02-22 17:25
百盛集團(03368.HK)公布截至去年12月底止全年業績,營業額44.28億元人民幣(下同),按年跌11.9%。虧損擴大至2.5億元,上年同期蝕2.23億元;每股虧損0.095元。不派息。

公司指,去年同店銷售跌18.7%,銷售所得款項總額跌20.8%至112.26億元,上述財務指標主要受去年年初爆發新型肺炎所影響,COVID-19的爆發影響了門店的營運。然而,下半年的銷售額呈穩定增長。

為把握市場復蘇帶來的機遇,未來集團將透過多種渠道積極研究及瞭解市場趨勢及顧客需求,拓闊百盛零售門店的產品種類,為顧客提供更多元化的優質產品系列。同時,集團將加強線上營銷以吸引更多顧客到線下門店消費。為此,集團將大力推行「O2O新零售戰略」,加強線上線下零售體驗的融合,透過社交媒體網絡(如抖音、微信)、VIP項目及個性化客戶服務,以滿足零售行業變化及市場需求,並透過優質的產品和服務擴大市場佔有率。

此外,面對中美兩國局勢及宏觀經濟的不穩定性,集團正積極物色具備崇高聲譽的業務夥伴,透過強強聯手的模式,合作開拓新商機,令集團的業務組合更多元化、更具抗壓性,以鞏固百盛作為中國領先的時尚生活概念零售商的地位。

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