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港股旅遊板塊飆升5%,疫情修復窗口到來?
格隆匯 02-17 15:48

港股恆指午後漲幅擴大至1%,這是2018年6月以來首次站上31000點。其中,旅遊觀光板塊漲逾5%,表現亮眼,個股層面,縱橫遊控股暴漲71%,專業旅運、雲頂香港漲超30%,同程藝龍大漲14%。

旅遊板塊的躁動,一方面無外乎春節假期帶來的利好因素。春節前四天,景區門票預訂量較上週增長105%,127個城市的景區門票預訂量增長超過1倍。

此外,相比往年的異地“長線遊”,今年春節期間因為疫情越來越多的人選擇“宅酒店過大年”。2月14日恰逢情人節,酒店也迎來了春節期間的預訂高峯。同程旅行大數據預測,酒店的預訂熱度將一直持續到正月初五,且假期後半程的預訂量將高於前半程。以電競房、影音房、温泉房等為代表的休閒酒店預訂量與2019年同期相比增長32.5%。

另一方面,市場對香港旅遊業復甦預期提高。對於香港而言,受第四波疫情的影響,旅遊行業、餐飲零售業仍遭受嚴重打擊。1月初步訪港旅客數字約4370人次,按年下跌99.9%。訪港旅客中,內地旅客有2874人次,非內地旅客有1494人次。短途旅客和長途旅客則分別有640人次和535人次,還有244人次來自新市場。

不過,香港第四波疫情經歷了3個月的反覆後,終於在農曆新年後連續兩日錄得個位數確診。繼15日香港新增9宗確診病例後,16日單日確診數字進一步跌至8宗。

疫情漸趨緩和,帶來了香港旅遊業、餐飲消費的復甦預期。

消息面上,香港特區政府將於18日起有條件放寬部分社交距離措施,包括放寬限聚令至4人一桌,此外,堂食時間延長至22:00,美容、健身中心等處所可重新開放。而派對房間、夜總會、浴室、泳池、麻雀天九耍樂場所這5類處所仍須維持停業。社交距離措施陸續放寬的同時,旅發局也將推出新一輪的活動,除了旅行團,並計劃延伸至酒店業,活動將參考上一輪的模式,希望能鼓勵本地消費,加強消費鏈。

香港本地遊最快下月初重推。儘管本地遊的盈利不多,但總比業務完全冰封要好。香港旅發局推行的“賞你遊香港”活動,資助旅行社接待每名團友可獲500港元,並延長“綠色生活本地遊”的資助活動。

除此之外,承載着香港和世界各地遊客歡樂回憶,且最具旅遊代表性的地標之一的香港海洋公園和香港迪士尼公園重新開放。香港海洋公園宣佈,將於2月18日重新開放。公園之網上預約系統將於今日下午5時開始接受入園預約。公園會繼續實施一系列嚴格防疫措施,以保障訪客、員工和動物的健康及安全。而香港迪士尼公園將在2月19日重新開放。

當前,旅遊業深陷疫情危機的影響,許多航空公司、酒店、遊輪運營商、旅行社和租車公司在危機管理中苦苦掙扎,但危機後的復甦必將到來。屆時,行業龍頭公司有望重整旗鼓。

今日,港股旅遊、零售行業集體大漲,對於明日A股開市也有一定的預示作用,相關板塊開門紅還是可以期待一下。

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