调查指去年末季小米(01810.HK)俄罗斯线上市占居首
调查机构Counterpoint发表的报告指,去年第四季俄罗斯线上智能手机销售占比达35%,苹果(AAPL.US)打入线上市场首三位,而小米(01810.HK)则取代三星,在当地市占居首。
报告指出去年第四季当地智能手机销售跌11%,主要因为俄罗斯面对第二波疫情爆发,不过线上销售占比由第三季的34%扩至35%,全球零件短缺、美国制裁华为及疫情消息等对今年智能手机市场复苏有重要影响,而荣耀与华为分家後有望获批使用Google的手机服务。
按品牌划分,小米第四季市占率31%排第一,三星市占率则跌至27%,而苹果则首次打入头三,市占率15.5%,主要受惠iPhone 12系列销售表现以及华为供应短缺,不过与iPhone 11比较iPhone 12系列初期销售并不好,主要因为12 Pro出现短缺,加上平均销售单价较高。
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