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聖農發展(002299.SZ)1月銷售收入同比升20.28% 環比降9.08%
格隆匯 02-07 20:44

格隆匯 2 月 7日丨聖農發展(002299.SZ)公佈,公司20211月實現銷售收入11.82億元,較去年同期20.28%較上月環比變動-9.08%。其中家禽飼養加工板塊雞肉銷售收入為9.55億元較去年同期28.79%較上月環比變動-0.73%深加工肉製品板塊銷售收入4.51億元,較去年同期24.92%上月環比變動-11.68%

銷量方面1月份家禽飼養加工板塊雞肉銷售數量為8.61萬噸,較去年同65.54%,較上月環比變動-2.85%深加工肉製品板塊產品銷售數量2.12萬噸,較去年同期44.27%,較上月環比變動-4.55%

伴隨着公司十四五規劃的提出,2021年伊始,公司向新發展,養殖及熟食板塊收入、銷量較去年同期均顯著提升,為公司成為一流的世界級食品企業發展奠定基礎

在重視內部發展的同時,公司啟動系統性品牌運營計劃,旨在提升聖農品牌知名度。當前公司以“好雞肉,選聖農”為品宣訴求,已在全國大部分機場及高鐵站密集覆蓋且持續投放,後續公司將以渠道或產品為側重點,陸續對重點一線城市的商務樓宇或社區進行覆蓋。同時,公司優化了現有C端品牌架構,並對C端產品包裝進行升級,未來將以多品牌架構的運行模式精準服務不同目標客户羣體。

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