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電盈(00008.HK)料Viu未來一至兩年有望收支平衡 ViuTV廣告收入逆市增
阿思達克 02-05 18:13
電訊盈科(00008.HK)董事總經理施立偉在線上業績發布會表示,Viu去年月活躍用戶增29%至4,500萬戶,而付費用戶則按年升47%至530萬戶,平台在東南亞用戶量排名第一,付費用戶量及串流時間則排名第二,認為有龐大發展機遇,未來一至兩年有望達收支平衡。

雖然本地廣告消費收縮,不過ViuTV每月平均觀眾有所增加,去年廣告收益增長29%至2.71億元,男團MIRROR及ERROR通過《全民造星》系列引起公眾留意,並越來越受歡迎,有助公司藝人管理業務發展。他指出近年ViuTV在競爭激烈情況下透過本地製作的節目吸引觀眾,加上公司亦與廣告商有良好合作,除廣告收入增長外,市場份額也有所提升。(el/u) ~

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