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电盈(00008.HK)料Viu未来一至两年有望收支平衡 ViuTV广告收入逆市增
阿思达克 02-05 18:13
电讯盈科(00008.HK)董事总经理施立伟在线上业绩发布会表示,Viu去年月活跃用户增29%至4,500万户,而付费用户则按年升47%至530万户,平台在东南亚用户量排名第一,付费用户量及串流时间则排名第二,认为有庞大发展机遇,未来一至两年有望达收支平衡。

虽然本地广告消费收缩,不过ViuTV每月平均观众有所增加,去年广告收益增长29%至2.71亿元,男团MIRROR及ERROR通过《全民造星》系列引起公众留意,并越来越受欢迎,有助公司艺人管理业务发展。他指出近年ViuTV在竞争激烈情况下透过本地制作的节目吸引观众,加上公司亦与广告商有良好合作,除广告收入增长外,市场份额也有所提升。(el/u) ~

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