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券商列出快手(01024.HK)与抖音及视频号的营运数据对比(表)
阿思达克 02-05 12:18
华创证券发表报告表示,列出快手(01024.HK)与同业抖音及腾讯(00700.HK)旗下视频号营运数据对比

去年12月│抖音│快手│视频号

内地日活跃用户│6亿│3亿│3亿

单人日均时长│91分钟│92分钟│10至20分钟

直播时长占比│15%至20%│30%至40%│5%至10%

广告加载率│10%至15%│5%至10%│-

用户消费场景│纯娱乐场景│纯娱乐场景│依托微信社交工作场景

内容类型│生活、美食、才艺及影视│生活、美食、才艺及影视│专业、情感及技术

资料来源:Questmobile、抖音APP、快手APP、华创证券

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