券商列出快手(01024.HK)與抖音及視頻號的營運數據對比(表)
華創證券發表報告表示,列出快手(01024.HK)與同業抖音及騰訊(00700.HK)旗下視頻號營運數據對比
去年12月│抖音│快手│視頻號
內地日活躍用戶│6億│3億│3億
單人日均時長│91分鐘│92分鐘│10至20分鐘
直播時長佔比│15%至20%│30%至40%│5%至10%
廣告加載率│10%至15%│5%至10%│-
用戶消費場景│純娛樂場景│純娛樂場景│依托微信社交工作場景
內容類型│生活、美食、才藝及影視│生活、美食、才藝及影視│專業、情感及技術
資料來源:Questmobile、抖音APP、快手APP、華創證券
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