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Snap上季广告收入及每日活跃用户皆胜预期
阿思达克 02-05 08:15
Snapchat母公司Snap(SNAP.US)公布去年第四季亏损从2.41亿美元收窄至1.13亿美元。广告收入增长62%至9.11亿美元,超过预期的8.574亿美元。

第四季Snap每日活跃用户按年增长22%至2.65亿个,优於市场预期的2.58亿个,当中北美及欧洲以外市场的用户增幅更达到55%。

Snap预计首季每日活跃用户将增加20%至2.75亿,收入介乎7.2亿至7.4亿美元。另外公司提到,苹果将於iOS 14加强用户私隐政策有可能会影响广告客户的需求,但暂时不清楚将如何长期影响Snap的业务。

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