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北京环球度假区引入腾讯(00700.HK)「王者荣耀」等游戏IP
阿思达克 02-03 11:32
腾讯(00700.HK)旗下腾讯互动娱乐表示,与北京环球度假区达成合作意向,北京环球度假区的季节性活动将引入《王者荣耀》、《天涯明月刀》、《QQ飞车》、《欢乐斗地主》等腾讯游戏IP,预期於2022年推出。

双方并将围绕电竞主题探索线下活动的合作,腾讯高级副总裁马晓轶表示,此次合作是探索数字文化IP与文旅产业融合的可能性,预期未来园区的娱乐场景中会增加更多电竞元素。

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