IDC:去年第四季平板出貨量升19.5%至5,220萬台
調查機構IDC發表的研究報告指,去年第四季全球平板市場表現出色,出貨量按年升19.5%至5,220萬台。受惠微軟(MSFT.US)及蘋果(AAPL.US)推動,可分拆式平板出貨量升27.9%,而部分消費者亦會選購可分拆式平板取代手提電腦,一般平板出貨量亦升13.7%。該行的分析認為消費者及教育市場需求均強勁,主要受惠在家工作及在線學習等的需求,不過隨著來自手提電腦及智能手機的競爭,相關類別的趨勢難長遠維持。
按品牌劃分,蘋果在平板電腦市佔率達36.5%,出貨量按年增19.5%,當中新的10.2吋iPad及10.9吋iPad Air在過去兩季推出,均有助帶動假期旺季的銷售表現,隨著疫情下的限制措施持續,加上各地繼續以線上授課形式上課,在教育領域對iPad有需求。
三星出貨量按年大增44.9%,市場份額為19.4%排第二,同時亦是安卓平板的最大供應商。聯想(00992.HK)出貨量則按年增120.6%至560萬台,市佔排全球第三。
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