吉宏股份(002803.SZ):子公司擬與貴州醉美佳釀共設貴州酒仙客電子商務有限公司
格隆匯 2 月 1日丨吉宏股份(002803.SZ)公佈,為不斷完善國內電商業務銷售品類及銷售渠道,積極開拓國內電商業務市場並加速品牌建設,公司全資子公司廈門酒仙客電子商務有限公司(“廈門酒仙客”)於近日與貴州醉美佳釀醬酒發展有限公司(“貴州醉美佳釀”)及遵義市白酒行業商會簽署《投資合作協議》,廈門酒仙客擬與貴州醉美佳釀共同出資設立貴州酒仙客電子商務有限公司,合資公司註冊資本人民幣1000萬元,其中廈門酒仙客擬出資510萬元,佔註冊資本的51%,貴州醉美佳釀擬出資490萬元,佔註冊資本的49%。
“遵義產區·中國好醬酒”品牌包括茅台、國台、釣魚台、習酒、珍酒、董酒等遵義十大名酒,此次交易合作方貴州醉美佳釀深耕遵義白酒市場多年,專門從事白酒旅遊商品酒的開發與經營,已積累大量供應商資源,遵義市白酒行業商會擁有幾百餘家會員單位,其中白酒生產企業和配套企業均有上百家。
此次對外投資系公司佈局國內電商業務的重要舉措,公司擁有多年互聯網精準營銷及爆款打造經驗、商務團隊品牌市場開發經驗、線上線下多元的營銷渠道和供應鏈整合能力,且經貴州茅台酒廠集團技術開發公司授權,公司已成為貴州牌-京御聖宴系列酒全國渠道經銷商,並取得茅台醇酒部分區域代理權。為不斷豐富國內電商業務銷售品類、拓展國內市場規模,公司擬藉助此次合作雙方上述優勢資源,把握遵義市白酒行業商會授予合資公司“遵義產區·中國好醬酒”互聯網獨家招商運營權的機遇,將核心產區白酒品牌作為開拓國內電商市場的重要營銷途徑,逐步打造國內醬香型白酒品牌對接重要基地,符合公司長期發展規劃。
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