佳雲科技(300242.SZ)：2020年度由盈轉虧 預虧3.3億元–4.2億元
格隆匯 1 月 30日丨佳雲科技(300242.SZ)披露2020年度業績預吿，預計2020年度歸屬於上市公司股東的淨虧損3.3億元–4.2億元，上年同期盈利849.29萬元；扣除非經常性損益後的淨虧損3.52億元–4.42億元，上年同期虧損808.55萬元。業績變動原因如下：
1、公司前期併購北京金源互動科技有限公司(“金源互動”)100%股權產生3.71億元商譽，併購深圳市雲時空科技有限公司(“雲時空”)88.64%股權產生3.12億元商譽，2018年金源互動、雲時空商譽資產組均出現減值跡象，經公司聘請的評估師評估及會計師審計，公司於2018年分別對金源互動、雲時空商譽資產組計提商譽減值準備0.97億元和2.92億元。
金源互動歷史上主營應用分發及搜索引擎營銷推廣，雲時空歷史上主營手機廠商商業化業務，近年來以抖音、快手等超級 App為代表的短視頻流媒體興起，推動了信息流營銷市場份額迅猛增長。受此影響，互聯網營銷市場格局出現顯著變化，公司自2019年起對金源互動、雲時空進行了經營策略調整，其中金源互動主動降低百度搜索業務規模，積極拓展新媒體，聚焦大客户營銷；雲時空自2018年喪失手機廠商商業化核心代理資質後，2019年轉型信息流廣吿代理。2020年，受新冠肺炎疫情及市場環境變化影響，互聯網營銷行業競爭激烈，金源互動、雲時空經營業績未達預期，出現商譽減值跡象。經公司初步測算，預計對金源互動、雲時空商譽及其相關資產計提減值損失約3億元。
基於審慎原則，公司已聘請第三方獨立評估機構對金源互動及雲時空商譽資產組進行評估，目前評估工作正在進行中，計提商譽及其他相關資產減值損失金額以最終的審計、評估結果為準。
2、受新冠肺炎疫情影響，互聯網用户規模及人均使用時長均階段性出現顯著增加，受此刺激部分行業廣吿主客户投放力度加大，市場出現結構性機會，公司持續加大信息流營銷業務的投入，公司本報吿期營業收入預計較上年同期增加19%至34%，其中信息流業務收入預計較上年同期增加120%至150%，因此公司本期與拓客創收相關的各類費用投入也有所增加。
3、公司預計對部分信用損失風險發生顯著變化的客户應收賬款增加計提壞賬準備。
4、公司於2020年新孵化的業務處於初創投入期，部分公司在本報吿期產生了虧損。
5、非經常性損益的影響：公司本報吿期非經常性損益金額約為2153.00萬元，上年同期非經常性損益金額為1657.85萬元。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app！
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
