赤子城科技(09911.HK):將探索直播帶貨、線上營銷等拓「流量+社交」模式
赤子城科技(09911.HK)總裁李平出席線上發布會時表示,公司有多元變現模式,包括透過休閒遊戲廣告及社交產品的內容變現等,而休閒遊戲產品亦帶領廣告收入持續攀升。他透露去年社交業務平均月活躍用戶達1,136萬,截至去年底累計社交用戶數達1.83億。公司未來會拓展「流量+社交」的模式,亦會探索在電商方面的可能性,包括直播帶貨、跨境電商、線上營銷等與社交產品結合的嘗試。
他指出去年公司遊戲應用平均月活躍用戶達1,151萬,累計遊戲用戶數達1.52億,認為過去一年公司的產品增長可觀,未來增長空間巨大,主要因為集團於中東、北非等人口結構較年輕的新興市場有優勢,為月活躍用戶及收入提供強大增長動力,未來亦會積極拓展歐美、日、韓等市場,料對增加收入及用戶規模有幫助。
他續指目前公司整體現金流情況良好,未來將視乎市場情況及業務需要,不排除在合適時候會做市場融資、配股等的操作,不過目前資金相對充足。(el/u) ~
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