赤子城科技(09911.HK):将探索直播带货、线上营销等拓「流量+社交」模式
赤子城科技(09911.HK)总裁李平出席线上发布会时表示,公司有多元变现模式,包括透过休闲游戏广告及社交产品的内容变现等,而休闲游戏产品亦带领广告收入持续攀升。他透露去年社交业务平均月活跃用户达1,136万,截至去年底累计社交用户数达1.83亿。公司未来会拓展「流量+社交」的模式,亦会探索在电商方面的可能性,包括直播带货、跨境电商、线上营销等与社交产品结合的尝试。
他指出去年公司游戏应用平均月活跃用户达1,151万,累计游戏用户数达1.52亿,认为过去一年公司的产品增长可观,未来增长空间巨大,主要因为集团於中东、北非等人口结构较年轻的新兴市场有优势,为月活跃用户及收入提供强大增长动力,未来亦会积极拓展欧美、日、韩等市场,料对增加收入及用户规模有帮助。
他续指目前公司整体现金流情况良好,未来将视乎市场情况及业务需要,不排除在合适时候会做市场融资、配股等的操作,不过目前资金相对充足。(el/u) ~
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