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羚邦(02230.HK):疫情下授权活动持续 「小王子」近年生意倍增续推新商品
阿思达克 01-28 17:17
羚邦集团(02230.HK)主席赵小燕表示,公司是「小王子」全亚洲包括中国的独家授权代理,双方合作多年,近年「小王子」方面的生意倍增,在内地发展亦很好。公司将於1月29日开始夥本地插画师於海港城举办「小王子」画展,她透露场内部分画作已成功售出,而会场内亦有多款限量商品销售,之後将计划在新加坡举行类似的活动。她指出公司近年由「中间人」角色逐步转为参与投资电影、下游平台及画展等,认为版权及授权方面的发展空间很大。

她指出疫情下举办活动的限制虽增加,不过由於市面上活动较少,故回响亦较大。受惠於公司在海外设有办公室,现时海外的授权业务表现理想。执行董事赵小凤指出疫情下商场活动方面有一定影响,不过会转向其他形式包括网上发展,举例指公司将在香港及东南亚举行「Mr men」虚拟赛跑活动,而最近公司於菲律宾举行了「Peppa Pig」虚拟活动及线上店,反应理想。

她又透露,公司最近与「小王子」方面续了较长的合约,会继续发展相关业务,亦会考虑卡通片、电影等的合作。她认为授权产品可有多角度发展,例如推出餐厅、面膜、隐形眼镜等,以「小王子」为例就推出了口罩及石斛茶产品,日後亦计划推露营活动等,料相关商机及收益将越来越好。(el/u) ~

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