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羚邦(02230.HK):疫情下授權活動持續 「小王子」近年生意倍增續推新商品
阿思達克 01-28 17:17
羚邦集團(02230.HK)主席趙小燕表示,公司是「小王子」全亞洲包括中國的獨家授權代理,雙方合作多年,近年「小王子」方面的生意倍增,在內地發展亦很好。公司將於1月29日開始夥本地插畫師於海港城舉辦「小王子」畫展,她透露場內部分畫作已成功售出,而會場內亦有多款限量商品銷售,之後將計劃在新加坡舉行類似的活動。她指出公司近年由「中間人」角色逐步轉為參與投資電影、下游平台及畫展等,認為版權及授權方面的發展空間很大。

她指出疫情下舉辦活動的限制雖增加,不過由於市面上活動較少,故迴響亦較大。受惠於公司在海外設有辦公室,現時海外的授權業務表現理想。執行董事趙小鳳指出疫情下商場活動方面有一定影響,不過會轉向其他形式包括網上發展,舉例指公司將在香港及東南亞舉行「Mr men」虛擬賽跑活動,而最近公司於菲律賓舉行了「Peppa Pig」虛擬活動及線上店,反應理想。

她又透露,公司最近與「小王子」方面續了較長的合約,會繼續發展相關業務,亦會考慮卡通片、電影等的合作。她認為授權產品可有多角度發展,例如推出餐廳、面膜、隱形眼鏡等,以「小王子」為例就推出了口罩及石斛茶產品,日後亦計劃推露營活動等,料相關商機及收益將越來越好。(el/u) ~

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