《专题》快手(01024.HK)主要营运及财务数据(表)
根据艾瑞谘询,截至去年6月底在全球范围内,快手(01024.HK)是以虚拟礼物打赏流水及直播平均月付费用户计最大的直播平台、以平均日活跃用户数计第二大的短视频平台;以及以商品交易总额计第二大的直播电商平台。
据艾瑞谘询料,内地短视频及直播平台移动广告市场规模在2019年达814亿人民币,料至2025年将达到4,653亿人民币,复合年增长率为33.7%。
据快手招股书资料,列出其截至去年9月底的主要营运数据:
营运数据(2020年9月)
-内地平均日活跃用户3.05亿
-中国应用程序及小程序的平均月活跃用户7.69亿
-日活跃用户在快手应用的日均使用长逾86分钟
-短视频和直播视频点赞、转发及评论2.34万亿
-平均月活跃用户为内容创作者约26%
-电商交易总额2,041亿人民币
-直播平均月度付费用户5,990万户
-直播月度付费用户平均收入47元人民币
-每名日活跃用户平均线上营销服务收入50.9元人民币
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快手2019年业绩数据
数据│2019年(人民币)/按年变幅
收入│391.2亿元(+92.7%)
经营利润│6.89亿元(亏转盈)
亏损│196.52亿元(2018年亏损124.3亿元)
经调整盈利│10.33亿元(+404%)
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快手2020年首九个业绩数据
数据│2020年首九个(人民币)/按年变幅
收入│406.77亿元(+49.1%)
经营亏损│89.42亿元(盈转亏)
亏损│973.71亿元(2019年首九个月亏损16.17亿元)
经调整亏损│72.44亿元(2019年中期纯利18.37亿元)
(wl/t)
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