港股異動 | 國美零售(0493.HK)漲近6% 邁入戰略轉型2.0時代
格隆匯1月25日丨國美零售(0493.HK)現報1.25港元,漲5.93%,暫成交1.6億港元,最新總市值269億港元。1月11日,“國美”App更名為“真快樂”,產品從過去的電商App更換定位為娛樂社交的購物App。1月21日,“真快樂”APP搶先版正式運營暨國美零售集團戰略發佈會在京啟動。格隆匯平台近日發佈文章《國美零售(0493.HK)邁入戰略轉型2.0時代,解碼“真快樂”背後的娛樂化戰略》指出,“真快樂”初露鋒芒的表現既彰顯出公司在零售業的積澱,也透露出公司娛樂化戰略的遠大前景。整體而言,2021年是國美零售全面發力的戰略進擊年。可點擊下列鏈接瞭解詳情。

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