《大行报告》大摩:腾讯(00700.HK)旗下微信上市十周年 小程序及智慧零售等成生态圈增长动力
摩根士丹利发表报告指,腾讯(00700.HK)旗下微信於2021年成立十周年,在新冠病毒疫情大流行下加速数字化转型,相信对腾讯迎来战略升级属利好,而公司亦重点介绍智能小程序、智慧零售(Smart Retail)、企业微信(WeCom)和微信频道,料将成为未来微信生态系统的增长动力。该行重申对腾讯(00700.HK)「增持」评级及目标价720元。
大摩指,腾讯旗下小程序平均的日活跃用户(DAU)超过4亿,去年总成交总额(GMV)增长逾100%,平均每个用户使用的小程序数量按年增长25%,每位用户的平均GMV按年增长67%,活跃小程序项目同比也增长75%。2021年的重点是赋能行业和商家通过方案扩展,合并更多中小型企业开发人员,并优化用户体验以扩大交易生态系统。该行认为这也预示公司未来朝着社区团购的发展模式,令累计逾3亿的用户在微信上购买食品。
该行指,腾讯旗下微信小程序游戏,月活跃用户数达到5亿,女性用户比例更高,60%来自偏远内地城市,获利规模按年增长20%,平均用户花费时间按年增长50%,而腾讯将在2021年为小程序游戏开发商提供更多激励措施,与微信频道合作探索游戏和直播机会。
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