屈臣氏夥Grab拓展东南亚六国保健美容购物服务
屈臣氏集团宣布,与东南亚网约车及送餐服务巨头Grab达成合作,提升拓展东南亚地区线上及线下保健美容购物模式,包括推出配送服务、付款功能整合及建立线上购物平台,合作计划将覆盖新加坡、印尼、马来西亚、泰国、越南和菲律宾六个市场。
屈臣氏将与Grab合作,当地超过2,200家屈臣氏店铺会陆续连接GrabMart线上购物平台,并可透过配送服务GrabExpress,为订单作「最後一哩配送」,让顾客於屈臣氏网店及手机应用程式下单後,能在最短时间之内收到产品。屈臣氏并即将於其东南亚实体店接受以GrabPay结帐,同时会将GrabPay与现有屈臣氏手机应用程式内的电子钱包作整合。
屈臣氏国际首席数码总监吴逸群表示,疫情加速电子商贸发展,顾客对於送货速度的要求亦大大提高,2020年屈臣氏电子销售平台的订单和销售额都录得按年双倍上升,期望Grab渗透广泛的用户层,可为屈臣氏的业务带来更强劲增长。
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