天猫国际提供逾5800多个商品类目 逾2.9万个海外品牌入驻
天猫国际数据显示,截至2020年12月底止,平台上提供5,800多个商品类目,吸引29,000多个海外品牌入驻,其中超过80%为首次进入中国市场。天猫进出口事业群总裁刘鹏认为,海外品牌可以通过阿里巴巴集团(09988.HK)的生态、数字化的能力,深入洞察中国消费者及拓展中国市场,而在疫情阻断跨境流动的当下,天猫国际为全球品牌提供高效触达中国消费者的通路。
天猫国际相应地推进「三新」策略,加速孵化新品类(商品类别)、引入新品牌、发布新商品,从3个维度让海外品牌捕捉中国市场机会。天猫国际向全球商家提供一站式入驻服务,保证30天开店,并向商家提供直播、3D购物等营运和营销工具支持。(el/u) ~
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