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傳TVB新春廣告連續三年「凍價」
阿思達克 01-18 09:57
據《明報》報道,TVB新春廣告連續三年「凍價」,10秒鐘、播放次數最多的新春廣告套餐維持22.8萬元,報道引述廣告業界人士指,新春廣告套餐一般以「一條龍製作」加廣告時間為賣點,料TVB未必會提供更多優惠,加上目前經濟和電視台收視情況,相信TVB加價條件有限。

另外報道亦引述有金融機構指,早前接獲TVB的節目贊助邀請,惟憂慮網民「罷睇」兼抵制TVB廣告商的行動,故拒絕邀請。(el/a) ~

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