富瑞:予香港電視(1137.HK)買入評級 目標價14港元
富瑞發表研究報吿指,預計香港電視(1137.HK)2020年的總成交金額(GMV)達59.5億元,較目標55.5億-57.5億港元高;而2021年的目標為66億-70億港元,即按年升11-18%。該行予其買入評級,目標價14港元。
該行指,HKTVmall的新技術解決方案業務已與香港一家零售集團達成協議,預計該在線購物中心將於2021年中開通。該行指,現時HKTVmall的訂單量僅佔香港零售總額的1.7%,目標是在香港啟用2-3個新的在線購物商場,並幫助從流量中獲利,以改善O2O消費者的轉化率。
該行指,該業務在一次性費用之後,將收取固定的年使用費和基於總成交金額的可變使用費,即使客户不是直接從HKTVmall購物,港視仍然可以從中受益。集團指,在5到10年的時間內,技術解決方案業務將佔整個集團的一半以上,並且將是國際業務,而不僅是香港的電商業務。

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