香港电视(01137.HK)本年电子商贸目标增长11%至18% 成立电子商贸方案附属Shoalter
香港电视(01137.HK)公布,订立2021年电子商贸业务全年订单总商品交易额目标,按年增长11%至18%至介乎66亿元至70亿元,将视乎新型肺炎疫情发展及全球经济情况而定。公司并公布,去年全年订单总商品交易额59.5亿元,高於公司调整後的目标55.5亿元至57.5亿元。
另外,公司自去年起於HKTVmall网站及应用程式开放若干广告空间及格式,自去年10月开始提供本年数码广告计划早鸟优惠以来,已收到超过5,000万的广告费合约承诺,为去年全年所收的广告费约三倍。
公司并公布,自去年8月27日公布中期业绩後成立电子商贸方案业务全资附属Shoalter,为协助本地及全球的传统超级市场或零售商成功加入数码零售的科技供应商。Shoalter将提供其自行发展及综合的点对点电子商贸方案,支持及推动於香港发展另外二至三个网上购物商场。
公布并指,Shoalter已於去年10月於台湾设立首个海外研发中心,并陆续聘请软件工程师、机械及自动化工程师,以及数据科学家以支持方案业务的发展。Shoalter正同时探讨於东南亚及欧洲设立另一个或多个发展中心及国际销售办公室。去年12月Shoalter与香港一家零售集团已签定最终的电子商贸方案协议,Shoalter将提供硬件及软件系统服务,以协助该零售集团建立其网上购物商场,预计将於今年中推出。Shoalter同时正与数家本地及国际超级市场及零售营运商探讨於香港及海外的合作机会。
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