新文化(300336.SZ)擬以債轉股方式向鬱金香增資 其註冊資本將增至4.65億元
格隆匯 12 月 22日丨新文化(300336.SZ)公佈,為優化全資子公司鬱金香廣告傳播(上海)有限公司(“鬱金香”)資產負債結構,滿足其經營需要,保障各項業務順利開展,公司擬以債轉股的方式,暨公司以對鬱金香應收股利2億元對其進行增資。此次增資完成後,鬱金香的註冊資本將由人民幣2.65億元增加至人民幣4.65億元。
鬱金香是業內擁有豐富歷史及經驗的户外LED媒體運營商。自2020年1月“新冠”疫情爆發以來,LED廣告屏幕投放的經營活動受影響較大,户外人流量減少,且目前局部地區偶發性疫情反覆,導致LED廣告投放暫時處於歷史較低水平。
在經歷“新冠”疫情後,政府部門多措並舉優化經濟發展環境,以緩解疫情帶來的負面影響。一定程度上,户外LED媒體作為美化城市、品牌宣傳窗口的價值也隨之突顯,在媒體大環境中更顯獨特的優勢。
公司將會持續加強在户外大屏幕廣告業務方面的經營能力,將內容產品與旗下户外大屏廣告資源相結合,結合互聯網推廣升級業務服務體系,打造具有線上線下互動效應的廣告形態,鬱金香的業務將在集團大文娛宣發及“內容+渠道”的戰略中起到重要作用。
此次以債轉股的方式對鬱金香進行增資,符合公司的發展戰略,有助於子公司優化資產負債結構,提升融資能力,增強持續經營能力和綜合競爭優勢。
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