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敏華控股(01999.HK)收購格調傢俬,加強布藝沙發及休閒沙發市場競爭力
格隆匯 12-18 17:26

2020年12月18日上午,敏華控股有限公司(01999.HK)與深圳市格調傢俬有限公司簽訂股權轉讓協議,敏華控股收購格調傢俬,正式成為格調傢俬控股股東,此次收購將有助於加強雙方在沙發領域的合作,提升敏華控股在布藝沙發及休閒沙發市場的競爭力,加快休閒沙發業務發展,加快渠道擴張。

深圳市格調傢俬有限公司成立於2000年,其工廠位於深圳市龍崗區,主營業務涉及客餐廳及卧室沙發及配套產品的研究、開發、生產與銷售,目前有近500名在職工人。

自2000年成立以來,格調傢俬多次通過ISO國際認證體系標準,並先後獲得“中國綠色傢俱優品”、“深圳國際傢俱展五星品質認定”等榮譽。旗下擁有品牌“色全色美”現代休閒布藝沙發、“格調時代”高端休閒沙發、“格調知布”意式簡約布藝沙發、“格調軟牀”等系列,銷售網點遍佈全國,終端銷售門店超400家。

敏華控股是中國家居品牌的領導者,其“芝華仕”品牌穩居中國功能沙發市場頭部地位,此次與格調傢俬強強聯手,在沙發領域展開通力合作,將更好地發揮整體協同效應及規模效應,進一步提升敏華控股在布藝沙發及休閒沙發市場的競爭力。

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