心動公司(02400.HK):委任劉偉、劉千里為董事 《人類跌落夢境》同日發售
格隆匯12月17日丨心動公司(02400.HK)今天晚間公告,劉偉獲委任公司非執行董事和戰略發展委員會成員。公司同時委任劉千里為獨立非執行董事、薪酬及考核委員會主席、審核委員會及提名委員會成員。
公司原非執行董事陳豐、原獨董高少星,已因個人工作安排辭任。
據公告,劉偉目前擔任米哈遊董事、副總經理和總裁;劉千里則於投資銀行及企業融資方面,有超過17年的工作經驗。
心動公司 IPO 期間曾披露,米哈遊是心動基石投資者之一。因此劉偉此番兼任心動非執董,也並不令外界感到意外。
米哈遊是國內知名遊戲開發商,公司今年發佈的《原神》已成為現象級爆款。據Sensor Tower數據,其移動端在上線後的頭兩個月預估收入達到3.93億美元,同時也是中國首個雙獲 App Store 和 Google Play 年度遊戲的手遊作品。
目前,《原神》在發行合作平台TapTap上的累計下載已超705萬次。
此外,心動代理髮行的《人類跌落夢境》 (HFF) 也於今天在 TapTap 和 App Store 雙端同步發售,此前已在 TapTap 達成720餘萬預約量。
心動稱,公司對 HFF 的國服版本進行了大量本地化適配,並根據國內用户的遊戲習慣,重新設計了操作界面。
作為主打合作解謎、分享歡樂遊戲視頻的強社交屬性遊戲,HFF 也接入了 TapTap 開發者服務 (TDS) 中的動態、好友聯機等功能。
市場此前分析認為,這兩項功能將強化 TapTap 用户在遊戲內的社交體驗,意在提升粘性與留存率,使開發者 (CP) 與 TapTap 共同受益。
TDS 是心動於今年7月正式披露的CP端服務,可為 CP 提供全套發行服務和生態環境,目標是助力 CP 獲客、提升交互、提高留存,促使更多優秀遊戲在 TapTap 上架,從而反向為 TapTap 帶量。
心動 CEO 黃一孟此前表示,TDS 有別於傳統渠道 SDK,因此不會強制要求 CP 接入。
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