研究報告:今年內地奢侈品市場料升48%
貝恩公司與天貓奢品今日聯合發布2020年中國奢侈品市場研究報告顯示,受疫情影響以及出境遊受限,今年內地奢侈品市場,經歷年初的疲軟之後,有望實現全年48%的增長,預計達到近3,460億元人民幣的市場規模。奢侈品線上渠道銷售額增長約150%,年輕消費者對品牌推進數字化進程影響巨大。
至於今年全球奢侈品市場萎縮23%,內地的市場份額幾乎翻了一番,從去年的約11%增長到2020年的20%。這種增長很有可能持續進行,中國有望在2025年佔據全球奢侈品市場的最大份額。
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