欧盟拟立法规管网络平台内容管制及广告排序监察 违者面临6%收入罚则
欧盟数码事务主管Thierry Breton将於明日(15日)公布《数码服务法》草案。《路透》报道,根据草案,谷歌(Google)(GOOGL.US)及脸书(Facebook)(FB.US)等大型科网股若未能处理不合法内容及披露更多旗下平台的广告操作,将面临6%收入的罚款。该等科网企业亦须处理其服务带来的公共政策疑虑及系统性风险。
科网企业须处理不法内容,包括仇恨性言论及儿童性虐内容,不当使用平台以损害基本人权及进行潜在炒作,譬如影响选举及公共卫生。公司亦须公布网上广告的详细资料,提供算法内有关广告显示排序的指标,并由独立审计师监察合规情况。
新例将适用於逾4,500万用户的平台。
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