芒果超媒(300413.SZ):子公司擬與湖南廣播影視集團續簽電視節目信息網絡傳播權採購協議
格隆匯 12 月 8日丨芒果超媒(300413.SZ)公佈,公司全資子公司湖南快樂陽光互動娛樂傳媒有限公司(“快樂陽光”)擬與湖南廣播影視集團有限公司(“湖南廣播影視集團”)續簽《電視節目信息網絡傳播權採購協議》,購買湖南廣播電視台製作並在其衞視頻道(“湖南衞視”)於2021年1月1日至2025年12月31日期間播出的、合法、自主且獨家擁有信息網絡傳播權的電視節目和周播欄目劇及其音頻的信息網絡傳播權(“標的權利”)。
上述協議的簽署是基於公司日常經營的需要。公司積極踐行媒體融合國家戰略,積極建設主流新媒體集團,持續探索全媒體時代的媒體融合發展,創新台網聯動新模式,推動新媒體平台與傳統媒體加速融合,進一步打通各類資源與生產要素,充分發揮新媒體平台和傳統媒體平台的資源優勢,強化公司核心競爭力。快樂陽光運營的芒果TV視頻平台經過近幾年的快速發展已經躋身行業前列。隨着互聯網視頻行業競爭加劇,內容資源愈發成為行業核心競爭要素。湖南衞視作為國內頭部衞視,擁有大量優質內容資源,因此快樂陽光采購湖南衞視優質內容版權具有必要性和合理性。
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