阿里巴巴(09988.HK)犀牛智造CMO危昱:北京已成数字新消费发展重要阵地
阿里巴巴(09988.HK)犀牛智造首席营销官危昱表示,今年「双11」期间,北京共有37万商家参与,商家数量在全国大中城市中排名第二。而在平台消费者买入总额方面,北京同样位居第二位,进口商品消费总额同比增长42%。
他认为,疫情对於从消费格局到行业格局,都带来很大的冲击。而这也正是国内大循环呼唤供给侧结构性改革,创造消费新格局的一个缩影。如果把基於移动互联网技术的电商、新零售的兴起,看作是中国在消费领域发生的一轮改变,那麽今天新一轮的改变,极大可能是由AI技术、数字化生产、IoT等数字科技创新,所带来的产业改变、供给侧结构性的改变。
他指出,在今年天猫「双11」活动期间,公司的核心交易系统在公共云上,经受住了每秒58.3万笔的全球最大瞬时流量洪峰。在直播间上线全球首个多语言实时翻译系统,可支持214种语言人工智能客服服务,大幅提升全球购便利化能力。
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