汇丰保险配合银行流动理财应用程式 推奖赏计划
汇丰保险於香港推出「汇丰保险Well+」计划,客户可透过进行运动及完成每日步行目标而获取奖赏,相关计划将於汇丰流动理财应用程式应用。汇丰保险香港行政总裁文德华表示,可借助汇丰流动理财应用程式130万的活跃用户作为基础作交叉销售,省却程式开发费用,并将相关金额用於客户奖赏及推广。
他指,所有现有年保费高於1,000元的汇丰保险客户皆可参与相关计划,多达其有客户之95%,惟由於集团未公布业绩,故未能公布现时汇丰保险数字。他又透露,下一阶段将售中於客户的财务健康作出相应推广。
被问及本年至今业务情况,他引述保监局早前公布行业保费收入按年跌40%指今年业务情况严峻,惟汇丰保险市占率有所提升,至15.3%,健康保险相关销售按年更录逾一倍增长。网上销售亦增加,保障性产品中23%透过网上进行。
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