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羚邦集團(02230.HK):戲院關閉前電影優先場爆滿 期望重開現「懲罰性」消費
阿思達克 12-07 13:47
羚邦集團(02230.HK)主席及行政總裁趙小燕在網上記者會表示,現時集團正努力深化公司的生態系統,而五年計劃中亦包括擴大發行網絡、購買新節目及版權、參與戰略內容投資等,近期旗下動畫「咒術迴戰」播放表現理想,10月份推出僅數集,在BiliBili平台上已破紀錄達1億次點播,而商品銷售亦強勁,未來集團在電影發行方面業務亦將更多元化,除動畫電影外亦將發行西片及韓國電影等。

而近期公司亦有戰略投資港產片包括「一秒拳王」,趙小燕指雖然受疫情影響戲院需要暫時關閉,不過戲院關閉前的優先場亦全線爆滿,假如戲院重開對聖誕檔期表現有期望。而助理副總裁熊穎欣補充,疫情下觀眾「餓」了很久,所以之前戲院重開後票房亦有表現,以早前上映的「我的英雄學院」電影版為例,雖然戲院重開後有較多規則要遵守,但仍吸引不少觀眾入場,票房較第一集倍增,期望之後戲院重開可有帶來「懲罰性」消費。另外,公司亦有投資港產片「殘影空間」及「濁水漂流」,分別由鄧麗欣及吳鎮宇主演,料將於明年播映。趙小燕指出,留意到疫情下部份電影會選擇賣予線上平台播映,但公司傾向先安排電影在戲院上映,之後才在線上平台播放。

截至9月底公司可用的品牌數目逾130個,而可用的媒體內容版權數目470個,聯合創辦人趙小鳳指出疫情下公司在東南亞及台灣亦有擴張,包括是推出期間限定店及展覽等,另外亦捕捉商機推口罩、搓手液等的授權。此外公司亦有加強線上商店的布局,包括在泰國推出姆明線上商店,推出兩月已達到全年目標的一半,另外亦有推出自家網購平台Ani-Mall,銷售熱門動漫的周邊產品,考慮到今年動漫電玩節仍未有安排,公司已安排部分商品陸續在線上平台推出,此外明年公司在海港城亦會有展覽形式的活動舉行。

此外趙小鳳指公司正加強在授權方面的業務,包括是與手遊「和平精英」合作推主題道具等,現時亦有其他遊戲相關的授權在談但未能透露詳情。(el/a) ~

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