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樂享互動(06988.HK):集團遊戲及小程序業務正全面接入抖音平台端口
格隆匯 12-06 18:17

格隆匯 12 月 6日丨樂享互動(06988.HK)發佈公告,集團遊戲及小程序業務正全面接入抖音平台端口,為小程序開發者、遊戲開發者及抖音自媒體發佈者提供基於數據和算法的發行及聯運服務。抖音是由北京字節跳動科技有限公司開發的一款創意短視頻社交應用程序。抖音近日在安卓平台對抖音號開放小程序及遊戲接入功能,正式為抖音自媒體發佈者提供小程序及遊戲發行變現渠道。抖音自媒體發佈者可將小程序或者遊戲鏈接添加至其頁面,以實現推廣收入。

於流量端,截止2020年10月31日,公司已累計向36,612個微信公眾號,提供內容變現服務,較2019年12月31日增長了63.5%。與電商帶貨及植入式廣告合作的抖音號已經超過3,000個。自媒體用户流量接入點增長到366,120個。

於產品端,截止2020年10月31日,公司合作的企業達到179家,覆蓋約20個行業,較2019年12月31日新增合作企業49家。網絡文學作品覆蓋77個類別858部文學作品,較2019年12月31日新增10個類別、276部文學作品。推廣網絡遊戲產品達到205款,較2019年12月31日新增61款遊戲產品。電商帶貨產品合作品類達到156款,並且已從電子類產品向日化、美粧類的產品拓展,逐步完成涉及民生的全產品線發展。

按照集團未經審核綜合管理賬目,集團截至2020年10月31日止十個月的毛利潤約為人民幣1.753億元。根據公司日期為2020年9月10日的招股章程及刊發於2020年9月27日的中期報告顯示,集團於2019年全年及截至2020年6月30日止六個月的毛利潤分別約為人民幣1.1695億元及人民幣9451萬元。

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