淘宝APP升级 商品点击率与用户停留时长增加约20%
阿里巴巴(09988.HK)表示,淘宝APP自9月开始升级以来,首页的点击率及用户停留时长均增加约20%,升级後「猜你喜欢」被放到首页,突出首页讯息流化的推荐机制,提升商家接触消费者的机会。
阿里巴巴集团副总裁、淘系产品和内容生态负责人表示,淘宝拥有超过8亿移动月活跃用户,最大的优势是基於真实消费的买家内容分享,存在以消费者为核心的庞大用户原创内容(UGC)社区,透露目前淘系平台每个月有超过1亿用户从事UGC的生产,形成数亿次的用户内容相关消费。
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