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伽马数据指今年IP改编移动游戏收入破千亿人币
阿思达克 12-02 16:04
内地伽马数据发布的「2020-2021移动游戏IP市场发展报告」显示,今年IP改编的移动游戏收入首次超过千亿元人民币(下同),达1,243.2亿元,反映IP仍然是支撑中国移动游戏市场增长的重要动力,而按游戏划分,腾讯(00700.HK)旗下「和平精英」排名居首,而阿里(09988.HK)旗下的「三国志.战略版」则排第二。

根据伽马数据的调研显示,六成以上移动游戏IP用户具备稳定付费习惯,超过四成IP用户每月在移动游戏上花费超过20元,500元以上的高付费用户占比约一成,大幅领先於非IP用户,这也体现出IP用户整体对於移动游戏产品具备较高的付费意愿与付费能力。(el/k) ~

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