伽馬數據指今年IP改編移動遊戲收入破千億人幣
內地伽馬數據發佈的「2020-2021移動遊戲IP市場發展報告」顯示,今年IP改編的移動遊戲收入首次超過千億元人民幣(下同),達1,243.2億元,反映IP仍然是支撐中國移動遊戲市場增長的重要動力,而按遊戲劃分,騰訊(00700.HK)旗下「和平精英」排名居首,而阿里(09988.HK)旗下的「三國志.戰略版」則排第二。
根據伽馬數據的調研顯示,六成以上移動遊戲IP用戶具備穩定付費習慣,超過四成IP用戶每月在移動遊戲上花費超過20元,500元以上的高付費用戶佔比約一成,大幅領先於非IP用戶,這也體現出IP用戶整體對於移動遊戲產品具備較高的付費意願與付費能力。(el/k) ~
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