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牛熊異動 | 高盛升騰訊目標價,牛證漲100%
uSMART盈立智投 12-01 14:26

高盛重申對騰訊的積極正面看法,維持目標價705元及“買入”評級不變。截至發稿,騰訊漲超3%,看漲衍生品騰訊高盛一八牛A(58956.HK)漲超100%。

【騰訊控股目前支持20倍槓桿日內交易】

報告指出,騰訊管理層透露明年將推出不少備受關注的遊戲,包括3款根據知名計算機遊戲改編的手機遊戲,因此對明年的遊戲收入增長勢頭充滿信心,又指在行業監管法規日益增加的情況下,遊戲商由追求發行速度,至改爲專注提升遊戲品質,促使市場發展得更健康。該行預期騰訊今年手機遊戲收入可增長56%,明年增幅則 達約15%至19%。

該行又指,騰訊的廣告業務發展前景良好,綜合廣告解決方案客戶覆蓋面更廣泛, 從40元人民幣/千次、較高收費的微信朋友圈廣告展示,到數元人民幣的手機廣告都有,但管理層也表示由於產品多元化,廣告毛利率存在不確定性,其中手機廣 告的貢獻不斷增加,令利潤下行壓力不斷增大。

關於國家市場監管總局日前發佈《關於平臺經濟領域的反壟斷指南(徵求意見稿)》,高盛認爲隨着全球互聯網公司的影響力越來越大,反壟斷規則指南是順應趨勢自然而然的監管,公司也表明對業務及投資組合不會帶來重大不利影響。

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