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汇丰调查:逾70%受访香港企业正推行变革
阿思达克 12-01 11:29
据汇丰最新调查显示,即使三分之二受访香港企业预期明年收入未必录得增长,五成企业仍计划加大业务投资,另有两成打算维持目前投资水平。

该行於今年9至10月访问了来自39个市场逾万间企业,当中包括351间香港企业。约四分之三的受访港企(72%)预期业务将可於2022年底前恢复至疫情前盈利水平。另外,四分之三正就业务营运推行变革措施,以满足客户不断变化的需要,比例为全球受访市场中最高,反映港企灵活应变的能力。

调查发现,香港企业注重加强销售渠道(51%)、改善现金流和资金管理(46%)及营销策略(43%)。为维持业务长远增长,他们亦视数码平台和工具(52%)、营运流程创新(48%)及供应链改革(48%)为未来发展要务。此外,逾八成港企计划於未来三至五年扩展国际市场,以寻找新供应商及贸易夥伴(51%)、提升竞争优势(50%)及把握客户需求增加的机会(48%),而亚太区仍然是港企扩展计划的首选市场(60%)。

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