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第三季印度可穿戴装置出货量创新高 按年升165.1%
阿思达克 11-27 12:20
调查机构IDC发表的报告指,第三季印度可穿戴装置市场出货量创新高达1,180万台,按年大增165.1%,主要受惠期内耳机及智能手表出货量增长强劲。该行指出过去数季可穿戴装置的平均销售单价向下,以智能手表为例就由去年同期的175美元(下同)降至111元,吸引消费者由手环转向手表,同样地真无线耳机的平均销售单价亦大减48.6%至57元,带动真无线耳机贡献整体耳机类别近四成,出货量接近400万台。

该行的分析认为疫情带动在家学习及在家工作的需求,线上会议、网课及娱乐的时间增加,带动了对耳机设备的需求,而品牌亦捕捉了相关趋势,推出价格相宜的设备,令耳机产品更可负担。

期内手环出货量按季升83.3%,但按年计仍跌20.3%,主要因为用户升级至智能手表,而小米(01810.HK)则维持领导地位,出货量占整体的52.4%。在智能手表方面,期内出货量按年升119.9%至77.8万台,是有史以来最强季度,而印度当地品牌Noise出货量则排首位,其次为内地品牌Realme。而受惠无线产品需求增加,耳机类出货量按年增长260.5%,创新高。

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