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IDC:第三季西欧智能手机出货量跌6.5% 小米(01810.HK)出货逆市升151.6%
阿思达克 11-26 10:25
调查机构IDC发表的报告指,西欧智能手机市场第三季继续受到封城影响,期内出货量按年跌6.5%至2,880万台,虽然欧洲部分地区解封,但智能手机市场继续受到经济环境影响,消费者在智能手机方面的消费轻微改善,不过企业就由购置智能手机转向手提电脑,拖累企业手机销售按年跌11.5%。

该行的分析认为,第三季企业领域的业务维持弹性,而消费者购买力亦重现,虽然过去两季线上销售爆发,不过实体店重开对新机销售十分重要,而第三季最受欢迎的十款机款中有四款都是在上季推出,如无实体店体验,消费者在线上购物或会倾向选购已知的产品,令新品牌及新产品难以成功。

按品牌划分,苹果(AAPL.US)、小米(01810.HK)及OPPO表现亮眼,出货量表现强劲,当中苹果新推的iPhone SE(2020)销售强劲,而iPhone 11系列亦继续强势,带动两款手机成季内最受欢迎的产品。在中价品牌方面,小米及OPPO继续抢占华为的份额,小米出货量按年大增151.6%至370万台,市占率升至12.8%排名第三,而OPPO出货量则大增566.2%至90万台,华为出货量则跌58.7%,市占率由去年同期的20%降至8.8%。

值得留意的是期内5G设备出货量逾300万台,较次季升123.1%,占整体出货量的10.4%。

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