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IDC:第三季西歐平板電腦市場蘋果居首 教育領域成增長引擎
阿思達克 11-26 10:41
調查機構IDC發表的報告指,第三季西歐平板電腦市場繼續有強勁表現,期內出貨量按年升15.6%至820萬台,當中可連接鍵盤的平板電腦出貨量按年增長170.5%,佔整體出貨量四成,該行認為內容創作繼續帶動平板的採納,而教育亦成為增長的一大引擎,而教育板塊的出貨量亦按年大增89.1%,成為增長最快的類別。

該機構的分析指出西歐市場中平板電腦是重要的教育工具,幾乎所有地區的學校都有引入平板電腦,作為教學工具及電子書等,而教育的訂單亦帶動平板市場表現及增長。

按品牌劃分,蘋果(AAPL.US)是當中最大受惠者,期內公司市場份額提升,出貨量按年升30.8%至261.8萬台,蘋果在教育方面的市佔率更達64%。市佔率排名第二的是三星,出貨量按年升58.6%至230萬台,而聯想(00992.HK)出貨量則按年升40.2%至100.8萬台。

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