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IDC:第三季EMEA智能手机出货量反弹 小米(01810.HK)出货量增1.2倍
阿思达克 11-25 15:28
调查机构IDC发表的报告指,欧洲,中东及非洲(EMEA)市场第三季在疫情的阴霾下出货量仍录反弹,规模按年增长2.1%至9,310万台,价值达277亿美元;而今年首两季区内智能手机出货量呈按年下跌。

期内欧洲智能手机出货量达5,320万台,税前平均销售单价较次季高17美元,达392美元。第三季区内商店大致重开,但在季尾部分限制又重新推出,该行的分析指消费者一如预期抓紧机会外出,对智能手机市场有利,在西欧市场来说苹果(AAPL.US)虽然未推新的5G iPhone 12,但表现仍不错,值得留意的是欧洲安卓市场进一步受华为拖累,其市场份额跌至12.4%,仅轻微多於去年同期的一半。

该行指出,三星期内在欧洲表现强劲,而另一个华为竞争对手小米(01810.HK)在欧洲市场份额亦创新高达18.1%,不过留意到安卓市场出现整合的情况,料未来数季中资品牌OPPO、Vivo及realme表现将更显眼。

整个EMEA市场来说,三星出货量按年跌6.3%至2,960万台,市占率31.8%;而小米(01810.HK)出货量强增121.9%至1,340万台,市占率由去年同期的6.6%升至14.4%,排名第二;苹果出货量则跌0.2%至1,180万台;而华为出货量则按年大跌37.8%至1,080万台,市占率由去年同期的19.2%降至11.7%。(el/u) ~

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