Strategy Analytics料大屏幕手机将带动假期旺季销售表现
调查机构Strategy Analytics发表的报告指,2020年消费者普遍选择屏幕较大的智能手机,而来自三星及苹果(AAPL.US)的超大屏手机料将带动假期旺季销售表现。
该行的分析指,屏幕介乎6-6.99寸的智能手机今年全球出货量逾9亿台,估计大屏幕智能手机的市场份额在未来数年将继续扩张,而较细小的智能手机(5寸屏幕以下)正流失市场份额,以苹果的iPhone SE 2020版为例,屏幕仅4.7寸,虽然已带动了相关品类的出货量,但占今年全球智能手机出货量仅7%,该行料5寸以下手机市场份额将继续收缩,到2025年底会完全消失。
该行指出,西欧大屏幕手机占整体规模约77%,而北美则占76%,令大屏幕成为当地最重要的产品,估计在假期购物旺季销量亦会畅旺。
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