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Strategy Analytics料大屏幕手機將帶動假期旺季銷售表現
阿思達克 11-24 10:43
調查機構Strategy Analytics發表的報告指,2020年消費者普遍選擇屏幕較大的智能手機,而來自三星及蘋果(AAPL.US)的超大屏手機料將帶動假期旺季銷售表現。

該行的分析指,屏幕介乎6-6.99吋的智能手機今年全球出貨量逾9億台,估計大屏幕智能手機的市場份額在未來數年將繼續擴張,而較細小的智能手機(5吋屏幕以下)正流失市場份額,以蘋果的iPhone SE 2020版為例,屏幕僅4.7吋,雖然已帶動了相關品類的出貨量,但佔今年全球智能手機出貨量僅7%,該行料5吋以下手機市場份額將繼續收縮,到2025年底會完全消失。

該行指出,西歐大屏幕手機佔整體規模約77%,而北美則佔76%,令大屏幕成為當地最重要的產品,估計在假期購物旺季銷量亦會暢旺。

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