新地(00016.HK)旗下三商场斥资近2,000万元作圣诞推广费用
新地(00016.HK)租务部副总经理(推广)陈洁仪表示,元朗YOHO MALL形点、葵芳新都会广场及旺角MOKO新世纪广场今年圣诞推广费用斥资近2,000万元,当中包括送出总值1,000万消费回赠及限量精品,以刺激销情。
为配合「新常态」,YOHO MALL形点、新都会广场及MOKO新世纪广场设置多项商场户外设施,以吸引本地客到访。三个商场10月份的整体人流,分别录得按月5%至10%的升幅 ; 而三个商场於本月1日至15日的人流、车流和生意额均持续向好。
随着步入 11 月下旬及 12 月,在假日气氛带动下,各商场及场内一田百货将进行购物祭活动,以及商场大型圣诞推广及连串户外休闲设施的优化项目已全面登场,期望带动圣诞人流及生意额有进一步增长。
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